In: Root » Internet » Search engines and SEO
When new into business and you`re anxious to make your article popular among others like it, you might be tempted to try and repeat the same keywords or tags for too many times due to the fact that this is of high importance when it comes to ranking. SEO sees this technique as an unethical one and this is why most search engines don`t even bother publishing articles or using certain tags that break the SEO rules such as stuffing articles with keywords that often turn to be annoying for the reader. If you decide to do so anyway, you should be aware of the fact that nowadays search engines are trained to either classify this sort of articles as spam or lower your ranking, depending on how stuffed your article is, and none of this is not doing you any favour. In the past people used keyword stuffing to obtain maximum search engine ranking and increase the visibility. As said before, it is now completely useless and adds no value to rankings. In conclusion, it is dangerous to do so. In the past there were used terms like "white hat" or "black hat" to describe an article that is stuffed with keywords, when classifying them people that take care of sorting them take into consideration both the context of the technique and their personal opinion regarding the overall text and the quality of the content. Now, search engines have employed themes and related keyword techniques that are able to interpret the purpose of the text on a page, therefore making classification easier. It is now common for article writers to hide the keywords so the visitors can`t see them in that particular article, but the search engine to detect them and so promote their sites or nzines. This is why search engines are fooled to mark as relevant these sort of articles and their chances for more visits will be significantly increased. Ways to hide keywords are said to be introducing them in meta tags or include them in the article with the same colour as the background, white for instance, so that it is invisible to the user. Not once had it happend for the keywords not even be related to the content of the article, being especially designed only to elevate search rankings. If you are not so lucky and you click on one of these tricky articles, the best thing that could happen to you is to find irrelevant results according to what you were searching for, while the worst is to get infected with viruses due to the harmful software the owner of the site uploaded there. This is why IT programmers decided to find a way to end up these methods of cheating, and so article writers could easily use them until the year 2005, when search engines began to detect these invisible text techniques. In conclusion, SEO recommands you that before you start to write an article you do some research on the web and see which are the most searched words or phrases, along with accepted ways of introducing keywords. Google for instance, refferes to keyword stuffing as "randomly repeated eywords". Try to be fair, because otherwise you put your content at risk due to the fact that your site could be banned from the web and even permanently prevent you for creating another account.
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