Social Media Optimization using Facebook

Network with Facebook

Facebook is a popular social networking Web site that allows you to build lists of friends and interact with people all over the world through profile pages, pictures, videos, message boards, and various technology applications. Facebook is one of the top ten most trafficked Web sites in the United States, boasting over 60 million active members and growing quickly. You can use Facebook to interact with current and prospective business associates while generating considerable traffic to your Web site and buzz about your business. Facebook is a service used by businesses of all sizes and people of all ages to network and communicate in real time.

Facebook, located at www.facebook.com, is a popular social networking Web site that enables you to build lists of contacts and interact with people all over the world through profile pages, pictures, videos, message boards, and various technology applications. Facebook is one of the top ten most trafficked Web sites in the United States and boasts over 60 million active members. You can use Facebook to interact with current and prospective business associates while generating considerable traffic to your Web site and buzz about your business.

Similar to other leading social network Web sites such as MySpace, your Facebook profile page represents your primary vehicle to communicate and share information about yourself and your business with other members of the Facebook community. Use your profile page to tell other members of the Facebook community about yourself and why your product or service is useful, unique, and valuable. Your Facebook profile should include accurate data about yourself, including contact information and links to any personal or business Web sites that you want to promote.

You should include any relevant information about your past, including education and work history. Moreover, you should upload a picture to stand as your profile avatar, and you should also consider uploading additional pictures of yourself, your company, and any relevant pictures of your products or services.

A useful feature on your Facebook profile page is called the wall. The wall is a space on your profile page that allows you and your contacts, also known as friends, to post messages for you and your friends to see. Your Facebook wall is a good place to promote what you want to promote and also allows you to get feedback from your Facebook friends.

One of the newest features of Facebook is called the Facebook Marketplace. The Facebook Marketplace, located at www.facebook.com/marketplace, is a free self-service classified listing solution that allows you to list items for sale, housing for rent, jobs available, and more.

For example, you can use Facebook Marketplace to buy or sell books, furniture, electronics, tickets, cars, and more. To buy a product or post a product for sale on Facebook Marketplace, you must join a network. Facebook defines a network as a city, workplace, school, or region. For example, if you are from the Philadelphia suburbs, you can choose Philadelphia as one of your networks. Another important Facebook feature is called the Facebook Platform. The Facebook Platform provides a framework for developers to create applications that interact with core Facebook features.

Two of the more popular and useful applications derived from the Facebook Platform include Top Friends, which allows you to select and display your favorite friends within your Facebook profile, and Graffiti, which is an application that gives you a visual version of Facebook’s wall.