Keyword Selection Tips and Tools

An overview and reference to some cool keyword tools

Everyday, millions of people around the world search popular search engines like Google and Yahoo. What are they looking for?

What they're searching for are commonly known as “keywords”. Each search term can include one or more keywords that are related to a specific topic. For instance: “baby strollers”, “Mexican food recipes”, "how to remove stains from carpets" and so on. A good keyword selection can boost the traffic on your free website substantially. You probably heard this before, and you'll probably hear it again: on the web, content is king. It is your content that is being read by search engine crawlers, which then compare it to all other relevant websites and decide how to rank you.

That's where keywords kick in. It doesn’t matter if you’re creating a business site or a personal site. Using keywords that are related to your website in the site's content can elevate its position in search engines and increase your traffic. This does not mean you should turn your site into a keyword dumpster. Keywords should be used moderately and appropriately.

But how do you choose the right keywords?

Keyword Selection is the art of choosing the best keywords for your website. These keywords should include words and phrases that are both commonly searched for AND related to your website.

If you want guidance with your keyword selection, there are paid services and plenty of consultants you can hire, but unless you’re creating a massive business website, we don’t recommend it much.

Instead, we recommend you spend some time doing your own keyword research. You'll find good free Keyword Tools here: https://adwords.google.com/select/KeywordToolExternal.

Wix Tips:

Check out your competition: If you’re having trouble getting started, find your competitors and check out which keywords they are using.

Use Keyword Phrases: Keep in mind that most people perform multiple word searches, which means more than one word. So keyword phrases are generally better choices than one keyword. They also allow you to be more specific about all the wonders your website has to offer.

Spread 'em: Use keywords in your website title, description and domain names.